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How a newsletter looks can reflect on how your school is perceived. While most schools produce a termly newsletter many let themselves down by a poorly presented effort. The misconception is that an internally produced newsletter is cheap but the effect on the reader, both parents and prospective parents can be quite negative.
An elegant and informative newsletter need not be expensive and yet will reflect all the exciting and educational activities which happen to the pupils at your school in full colour and shown to their best advantage. People can only be impressed at how vibrant, active and diverse school life is.